About us

We are Yups, a team of creatives who wanted a tool to help people understand documents in a private way. We built PIA so you can use AI on your docs without sending them to a public chatbot. In Standard mode the model runs in your browser. Deep Analysis uses our API and named providers.

We are tech, marketing, and data enthusiasts who want to help the world be a little better.

We believe everyone deserves to work with AI on the things that matter (contracts, reports, ideas) without having to choose between clarity and privacy. Good tools should respect you, not mine your data.

PIA is our way of putting that belief into practice: a place where your documents stay yours, and understanding them gets a little easier.